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CEO Josh Silverman tells me that since he took over in 2017, Etsy has grown from 2 million to 7 million sellers—and from 30 million to 90 million buyers. Silverman casts it as an essential service.
Additionally, Etsy has mandatory offsite ad fees of 12% or 15%. If a shop is selling less than $10K per year, they can opt out of offsite ad fees. However, once their sales reach $10K per year, offsite ad fees become mandatory and a shop cannot opt out. When a buyer clicks on an offsite ad and purchases from a shop, the seller is charged that ...
There are over 9 million active sellers on Etsy (Etsy key figures) There are over 96 million active buyers on Etsy (Etsy key figures) Annual gross merchandise sales in 2023 were $13.16 billion ...
Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different market segments. [ 1][ 2][ 3] Price discrimination is distinguished from product differentiation by the more substantial difference in production cost for the differently ...
If, for example, an item has a marginal cost of $1.00 and a normal selling price is $2.00, the firm selling the item might wish to lower the price to $1.10 if demand has waned. The business would choose this approach because the incremental profit of 10 cents from the transaction is better than no sale at all.
The Break-Even Point. The break-even point (BEP) in economics, business —and specifically cost accounting —is the point at which total cost and total revenue are equal, i.e. "even". In layman's terms, after all costs are paid for there is neither profit nor loss. [ 1][ 2] In economics specifically, the term has a broader definition; even if ...
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
The company also raised its full-year outlook, raising sales estimates by 2.5% to $71 billion and increasing its earnings-per-share forecast from $26 to $26.35 at the midpoint.