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Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...
William Swift. Sally Crowell. Signature. Gustavus Franklin Swift, Sr. (June 24, 1839 – March 29, 1903) was an American business executive. He founded a meat-packing empire in the Midwest during the late 19th century, over which he presided until his death. He is credited with the development of the first practical ice-cooled railroad car ...
It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration. The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard, and to an activity aiming to ...
In United States history, the Gilded Age is described as the period from about the late 1870s to the late 1890s, which occurred between the Reconstruction Era and the Progressive Era. It was named by 1920s historians after an 1873 Mark Twain novel. Historians saw late 19th-century economic expansion as a time of materialistic excesses marked by ...
The AP U.S. History course is designed to provide the same level of content and instruction that students would face in a freshman-level college survey class. It generally uses a college-level textbook as the foundation for the course and covers nine periods of U.S. history, spanning from the pre-Columbian era to the present day. The percentage ...
Bessemer process. The Bessemer process was the first inexpensive industrial process for the mass production of steel from molten pig iron before the development of the open hearth furnace. The key principle is removal of impurities from the iron by oxidation with air being blown through the molten iron. The oxidation also raises the temperature ...
Manifest destiny was a phrase that represented the belief in the 19th-century United States that American settlers were destined to expand westward across North America, and that this belief was both obvious ("manifest") and certain ("destiny"). The belief was rooted in American exceptionalism and Romantic nationalism, implying the inevitable ...