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At that time, Osborne established a Weetabix factory in the US, at Clinton, Massachusetts. However, the venture was unsuccessful, and Weetabix eventually entered the US market from Canada via Clinton, the site of the original US factory. [citation needed] Weet-Bix Clusters are to be discontinued by June 2025. [3]
Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits . Variants include organic and Weetabix Crispy Minis (bite-sized) versions.
On 13 August 1936, with the approval of the Board of Trade, the Company name was changed to Weetabix Limited. Alpen was invented in 1971, when a company executive was on holiday in Switzerland and tasted a local delicacy. [5] In November 2003, the company was bought from Weetabix Limited, by the American private equity firm HM Capital of Dallas ...
New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. [13] After failing to come to a settlement, Sanitarium filed civil action against the shop owner.
Sir Richard William George (24 April 1944 – 23 March 2016) was a British food manufacturer who turned the Weetabix company into a major British brand. [1] He was knighted in 1995 for his services to the food industry. [2]
Manufacturer Barbara's Bakery, a division of Weetabix Limited, also offers a version of plain shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestlé/General Mills company, although there are many generic versions and variants by different names. It was first made in the United States in 1893 ...
Weetabix cereals in the UK created Alpen muesli cereal in 1971. [2] Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts. [3]In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003. [2]
Ready Brek (stylized as Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins.