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Is specialised by having a strong master brand with sub brands also carrying the master brand. FedEx is an example of a master brand with FedEx Freight as a sub brand. This tactic is normally used, when companies intend to use the master brands brand equity to held the sub brand.
Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979 in Japan. [1] [2] History.
The independent DS marque was created in 2014 from the former DS subbrand and line of models of Citroën cars made since 2009, although it had been separated from Citroën in Asia since 2012. [3] [4] [1] [2] DS can be an abbreviation of Different Spirit or Distinctive Series, although it is also considered a nod to the classic executive car ...
iQOO 3 is a 5G smartphone launched in 2020 with Snapdragon 865 processor and iQOO UI 1.0 based on Android 10.The phone has a AMOLED display with support for HDR10+ and Corning Gorilla Glass 6, [21] an aluminium frame with a glass back, and UFS 3.1 storage technology.
Honor was founded in 2013 as a Huawei sub-brand. [2] Honor's line of smartphones allowed Huawei to compete with mid-range online smartphone brands in China and globally. [ 3 ] [ 4 ] [ 5 ] Honor primarily sells products online, but some Honor products are also available at stores in selected markets.
The Poco brand was launched as a Xiaomi sub-brand in August 2018. The Poco sub-brand had a small team within Xiaomi, and chose the name Poco as it represented the team since "poco" means "a little" in Spanish and Italian. [9] [10] Xiaomi introduced the Pocophone F1 under the Poco branding which became a success. [11]
Before that it was a sub-brand of Oppo, which is itself a subsidiary of BBK Electronics, [4] until its formation as a spinoff on May 4, 2018. [5] [6] In May 2018, they released their first phone, Realme 1. On July 30, 2018, Sky Li announced his resignation from Oppo, and his intention to establish Realme as an independent brand, on Sina Weibo. [7]
The sub-brand was established in 2020 as a sub-brand for Hyundai's electric vehicle line-up. [1] The sub-brand is slated to aid Hyundai to achieve a targeted 1 million electric vehicle sales annually by 2025, with the Ioniq brand projected to contribute 560,000 of those sales. [2]