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The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, [14] as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. [15] [16] [17] [18]
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
Principlism is an applied ethics approach to the examination of moral dilemmas centering the application of certain ethical principles. This approach to ethical decision-making has been prevalently adopted in various professional fields, largely because it sidesteps complex debates in moral philosophy at the theoretical level.
Discourse ethics refers to a type of argument that attempts to establish normative or ethical truths by examining the presuppositions of discourse. [1] The ethical theory originated with German philosophers Jürgen Habermas and Karl-Otto Apel , and variations have been used by Frank Van Dun and Habermas' student Hans-Hermann Hoppe .
Communicative rationality or communicative reason (German: kommunikative Rationalität) is a theory or set of theories which describes human rationality as a necessary outcome of successful communication. This theory is in particular tied to the philosophy of German philosophers Karl-Otto Apel and Jürgen Habermas, and their program of ...
Botan, C. (1997). Ethics in strategic communication campaigns: The case for a new approach to public relations. Journal of Business Communication, 34(2), 188-202. Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: Serving the news media and other publics. Journalism & Mass Communication Quarterly, 76(3), 456-467.
Consequentialism can also be contrasted with aretaic moral theories such as virtue ethics. Whereas consequentialist theories posit that consequences of action should be the primary focus of our thinking about ethics, virtue ethics insists that it is the character rather than the consequences of actions that should be the focal point.
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