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In 2004, she launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, and began writing books about small business marketing. The bookstore was sold in 2007. In 2008, she founded Authority Publishing, a custom publisher specializing in nonfiction books and social media marketing services. [18]
If you want to start a business but are unsure what type of business is best, check out this list of 20 good small business ideas to help you decide. 1. Virtual assistant
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
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