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  2. Cause marketing - Wikipedia

    en.wikipedia.org/wiki/Cause_marketing

    Point of Sale Campaigns: A donation solicited by a company at the point of sale but made by the consumer (e.g. consumers are asked to round up their purchase or donate a dollar when they check out online or in-stores). Message-Focused Campaigns: Business resources are used to share a cause-focused message. For example, a campaign that ...

  3. History of ACORN in the United States - Wikipedia

    en.wikipedia.org/wiki/History_of_ACORN_in_the...

    The campaign targeted Allstate, hitting sales offices in 14 cities and a stockholders meeting. Allstate agreed to negotiate and signed an agreement in 1994 for a $10 million partnership with ACORN and NationsBank for below-market mortgages to low-income home-buyers.

  4. Harris campaign donated $500K to Al Sharpton’s nonprofit ...

    www.aol.com/harris-campaign-donated-500k-al...

    The Harris-Walz campaign funneled some $500,000 to the Rev. Al Sharpton's nonprofit, the National Action Network, prior to the vice president's softball sit-down interview with the civil rights ...

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]

  6. Fundraising - Wikipedia

    en.wikipedia.org/wiki/Fundraising

    A second type of campaign is the comprehensive, integrated, or total development campaign, which aims for a longer fundraising program based on a long-term analysis of the organization's needs and direction. This form of campaign can wrap together capital projects, endowment and operating expenses as its purpose, and use a variety of ...

  7. Corporate donations - Wikipedia

    en.wikipedia.org/wiki/Corporate_donations

    Examples of direct cash contributions include: Community grants to support local community efforts or nonprofits – 100% of Fortune 500 companies provide some form of community grant or sponsor at least one fundraising event. [2] Matching gifts – Corporate donations to nonprofits as a match to employee giving. Approximately 65% of Fortune ...

  8. Dark money - Wikipedia

    en.wikipedia.org/wiki/Dark_money

    In the United States, some types of nonprofit organizations may spend money on campaigns without disclosing who their donors are. The most common type of dark money group is the 501(c)(4) (often called social welfare organizations). [3] [4] Such organizations can receive unlimited donations from corporations, individuals and unions.

  9. ActBlue - Wikipedia

    en.wikipedia.org/wiki/ActBlue

    In the 2005–2006 campaign, the site raised $17 million for 1500 Democratic candidates, with $15.5 million going to congressional campaigns. By August 2007, the site had raised $25.5 million. [23] In 2016, ActBlue took in nearly $800 million in small-dollar donations. [24]