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The MRS logo. The Market Research Society is a professional body for market research based in London, England. [1] It was established in 1946 at the offices of the London Press Exchange. [2] It represents the views of its members to government [3] and in the press.
ESOMAR is a global professional association for market research and insights that was founded in 1947. [1] [a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. [2]
MRA was a 501(c)(6) non-profit, membership trade association, incorporated in New York state.It was located in Washington D.C. and founded in 1957.. Members were companies and individuals that specialized in, or had departments that specialized in, market research, consumer opinion and related marketing intelligence.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Two of his most influential market research reports coined the phrase 'teenage consumer', [11] drawing attention to the new significance of a rapidly expanding youth market for products and advertising. [12] Abrams was one of the founding members of the Market Research Society and an advisor of the Consumers' Association. [13]
Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. [1] It was formed by a merger of Ipsos UK and MORI in October 2005. [2] The company is a member of the British Polling Council and Market Research Society. [3] [4]
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His influence was significant in pulling an old-fashioned conservative industry towards the appreciation and practice of marketing in newspapers and magazines, a benefit inherited by radio and television. He was the first to use the computer in a market research study. In 1988, he received the Market Research Society's rarely awarded Gold Medal.