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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Ivory bar soap is no longer made in the USA, but is instead made in Columbia. — Preceding unsigned comment added by 2601:601:D286:7410:A822:90F6:97F5:9D75 ( talk ) 07:40, 7 December 2024 (UTC) [ reply ]
In 1942 due to World War II all soaps were rationed in Britain. Imperial Leather soap was therefore marketed as being the best choice because it lasted longer than other soaps. [6] The following is an extract from a World War II advertisement: "Imperial Leather Toilet Soap is one of the few luxuries still available to the discriminating.
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Swan was advertised as a hand soap used in the kitchen or the bathroom to bathe the baby. A typical advertisement boasted that it was "the white floating soap that's purer than the finest castiles". Swan's print ads were colorful works of art that often featured children, babies, soapsuds, and, of course, a swan. Some people displayed the Swan ...
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