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A selection of Tazo teas, showing the pre-2006 logo An organic chai tea bag, showing the Tazo logo used since 2013 The company uses " New Age "-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman " and an original tag line was "The Reincarnation of Tea."
Steven Dean Smith (May 29, 1949 – March 23, 2015) was an American tea entrepreneur, best known as the founder of Tazo tea company, co-founder of Stash Tea Company, and co-founder of Steven Smith Teamaker in Portland, Oregon.
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Tazos started out with a set of 100 disks featuring the images of Looney Tunes characters and 124 Tiny Toons tazos in 1994. The disks were added to the products of Mexican snacks company Sabritas and were named after the expression taconazo (to kick with the heel) which was a reference to another popular school game in Mexico where children open bottles with their shoes trying to launch the ...
By the end of the second summer, the shop had roasted and sold nearly 500 lbs (226 kg) of coffee. By the end of the following year, the Vashon Island Wet Whisker was sold, and Jim Stewart, along with his brother Dave, opened another ice cream and coffee store on Pier 70 on Seattle's Waterfront. The shop was called Stewart Brothers Wet Whisker.
T2's store design is focused on the rituals of tea-making, and has been described as "a modern version of an old wares store-cum-apothecary". [43] The first store had a pink-painted ceiling and Chinese newspapers as wallpaper. [44] The stores' interior design is dark, with orange and black as signature colours.
Alex Whitmore founded Taza Chocolate in 2005 after a trip to Oaxaca, Mexico, where he first encountered stone ground chocolate. [3]After building out a factory space in Somerville, Massachusetts, in 2006, Whitmore acquired a mix of traditional and vintage machinery, including stone mills from Oaxaca, [4] an Italian winnower from Dominican Republic, and a Barth Sirocco roaster from Italy.