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SOSTAC is a marketing model developed by PR Smith in the 1990s [1] [2] [3] and later formalized in his 1998 book Marketing Communications, [1] the subsequent series of SOSTAC Guides to your Perfect Plan (2011) [4] and the SOSTAC Guide to your Perfect Digital Marketing Plan (2020).
The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Situational analysis may refer to: Situational analysis or situation analysis, a set of decision-making methods in strategic management; Situational analysis or situational logic, the analysis of a cognitive agent's problem situation as advanced by Karl Popper; Situational analysis, an extension of the grounded theory method of analysis for ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
No longer just campaign trail rhetoric, President Donald Trump’s insistence that immigration to the United States amounts to an “invasion” may be critical to unlocking extraordinary powers ...
Situational logic (also situational analysis) [1] is a concept advanced by Karl Popper in his The Poverty of Historicism. [2] Situational logic is a process by which a social scientist tries to reconstruct the problem situation confronting an agent in order to understand that agent's choice. Noretta Koertge (1975) provides a helpful ...