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  2. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

  3. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. How to choose the best small business lender - AOL

    www.aol.com/finance/choose-best-small-business...

    Small business loans are accessible through banks, credit unions and online lenders. But with so many options, choosing a lender for your small business can take time. To narrow down your list of ...

  6. How to get a business loan from a bank - AOL

    www.aol.com/finance/business-loan-bank-192210975...

    Small business loan amounts can reach up to $5 million or more, but the amount a bank will lend you depends on factors like your business’s financial health, creditworthiness, collateral, loan ...

  7. Best banks for small businesses in 2024 - AOL

    www.aol.com/finance/best-banks-small-businesses...

    There are estimated to be over 33 million small businesses in the U.S. (U.S. Small Business Administration)Over 61 million, or about 46.4 percent of private sector employees, are employed by small ...

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Alternatives to fast business loans - AOL

    www.aol.com/finance/alternatives-fast-business...

    Bankrate insight. According to the 2023 Small Business Credit Survey, 53 percent of employer businesses used personal funds to overcome a financial challenge.Firms less than five years old were ...

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