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Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
When the word first began to be used in Japan in the 1970s, it referred to energetic, youthful women. In 1978, a Japanese fashion information magazine for girls called "GAL'S LIFE" [14] was first published. This magazine introduced the culture of women in the West Coast of the United States, and included punk rock music, along with other genres ...
Japanese fashion has inspired many fashion professionals in the West, starting with Kenzō Takada's appearance in Paris in 1970 followed by Issey Miyake in 1973, Hanae Mori in 1977, Yohji Yamamoto and Rei Kawakubo of Comme des Garçons in 1981. Japan is gradually becoming a country that is a genuine force in the field of fashion.
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
Motomachi (元町, Motomachi) is a district in Naka Ward, Yokohama, Japan. It is situated immediately west of Yamate and east of Chinatown. The area features the Motomachi Shopping Street, which is a five-block-long stretch of boutiques and shops. It is known in Japan for its cosmopolitan atmosphere, distinctive fashion, and Western influences.
Punk rock was a musical genre that greatly influenced fashion in the late 1970s. A great deal of punk fashion from the 1970s was based on the designs of Vivienne Westwood and her partner Malcolm McLaren, McLaren opened a stall at the back of vintage American clothing store, which taken over 430 King's Road and called it 'Let it Rock'. By 1974 ...
Harajuku is known internationally as a center of Japanese youth culture and fashion. [2] Shopping and dining options include many small, youth-oriented, independent boutiques and cafés, but the neighborhood also attracts many larger international chain stores with high-end luxury merchandisers extensively represented along Omotesando.
During the 1970s, Japan had the second largest music market in the world. [5] 1970s Japanese music included kayōkyoku, idols, new music, rock and enka.Musical artists in the 1970s included, in particular, Momoe Yamaguchi, Saori Minami, the Candies, Pink Lady, Hiromi Go, Hideki Saijo, Yuming, Saki Kubota, Judy Ongg and Sachiko Kobayashi.