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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotional reasoning is a cognitive process by which an individual concludes that their emotional reaction proves something is true, despite contrary empirical evidence. Emotional reasoning creates an 'emotional truth', which may be in direct conflict with the inverse 'perceptional truth'. [ 1 ]
Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further considered judgement. Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and ...
Psychology.org brings out the importance of emotional intelligence in psychology students and professionals and how they can help build this essential soft skill.
In other words, the theory suggests that researchers are able to examine an individual's appraisal of a situation and then predict the emotional experiences of that individual based upon his or her views of the situation. An example of a particular emotion and its underlying appraisal components can be seen when examining the emotion of anger.
Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. [20] Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal.
According to Steiner emotional literacy is about understanding your feelings and those of others to facilitate relationships, including using dialogue and self-control to avoid negative arguments. The ability to be aware and read other people's feelings enables one to interact with them effectively so that powerful emotional situations can be ...
Logical methods involve efforts to show inconsistencies between a person's fundamental attitudes and their particular moral beliefs. For example, someone who says "Edward is a good person" who has previously said "Edward is a thief" and "No thieves are good people" is guilty of inconsistency until he retracts one of his statements.