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The Pepsi Globe is the logo for Pepsi, ... On 28 March 2023, PepsiCo unveiled a new Pepsi Globe, which launched in the US on 23 August of that year. The new design is ...
In tandem with the rollout of its new Pepsi logo in the late aughts, the parent company also refreshed its Tropicana branding. The juice brand, a subsidiary of Pepsi from 1998 to 2021, removed its ...
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years. ... the first update to the logo in 14 years.
In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. [29] [30]
A 12 fl oz (355 mL) can of Pepsi Throwback from 2010 with the 1973–1987 logo Two-liter plastic bottles of Pepsi Made with Real Sugar from 2015 with the 1940s "Pepsi-Cola" logo. The first release featured the 1940s Pepsi-Cola script in royal blue on a navy blue background with the word "throwback" written in the modern font.
While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving.
A five-month promotion was launched August 1, 2000 by PepsiCo and Yahoo!. Yahoo! powered the web presence of the Pepsi Points premium program, and a new logo was placed on Pepsi products with the line "Pepsi Stuff.com, Powered by Yahoo!" [4] Pepsi Stuff was one of the first major consumer promotions to feature a dedicated interactive Web site.
The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI, which aired on 26 January 1997. The ...