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While Pepsi’s 2017 ad generated enough uproar to have negative consequences, the continued fervent meme-ing of Pepsi’s old logo is not likely to be seen as a threat to the company, Shankar said.
This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.
The Pepsi logo used from 1971 to 1986. From 1986 to 1991, the wordmark was typeset in Handel Gothic. [15] This logo was used for Pepsi Throwback until 2014. The Pepsi globe and wordmark used from 1997 to 2003 The Pepsi globe and wordmark used from 2014 to 2023 The current Pepsi globe revealed in March 2023; officially launched on August 23 of ...
Pepsi: Pepsi allegedly introduced their slogan "Come alive with the Pepsi Generation" into the Chinese market. Translated into Chinese, it read "Pepsi brings your ancestors back from the grave". [66] A similar claim has been made for the "Coke adds life" slogan, with the target market listed as anything from Taiwan to Thailand [67] to Japan. [68]
While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving.
Initially, Pepsi stated, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey". [15] According to marketing expert Mike Jackson, part of the problem was that Pepsi did not have a history of promoting social justice causes. [ 16 ]
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