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  2. Chocolates on the Pillow Aren't Enough - Wikipedia

    en.wikipedia.org/wiki/Chocolates_on_the_Pillow...

    In Chocolates on the Pillow Aren't Enough, [1] he shares customer relation lessons he's learned during his career in the hospitality industry. Using popular companies such as In-N-Out Burger, Commerce Bank, Urban Outfitters as case studies, Tisch elaborates on the relation between customer service and business success. His advice covers:

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Research has found a 5% increase in customer retention boosts lifetime customer [clarification needed] profits by 50% on average across multiple industries, as well as a boost of up to 90% within specific industries such as insurance. [39] Companies that have mastered customer relationship strategies have the most successful CRM programs.

  4. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    Customer loyalty is determined by three factors: relationship strength, perceived alternatives and critical episodes. The relationship can terminate if: the customer moves away from the company's service area, the customer no longer has a need for the company's products or services, more suitable alternative providers become available,

  5. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  6. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    In the event that a service failure occurs, the service organisation's response has the potential to either create or reinforce a strong customer relationship or change a minor incident into a major distraction. Hence, the way that organisations respond can have a bearing on winning customers in the long term. [10]

  7. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    human engaged in customer success related work. Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  8. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  9. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry.

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