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St. John Knits International Inc., commonly referred as St. John, is a luxury American fashion brand that specializes in women's knitwear founded in 1962 by Robert and Marie Gray. [1] The company is best known for its classic wool and rayon yarn knits, Chanel inspired jackets, and extensive use of primary colors.
Her knitwear designs and new fashion techniques led her to be dubbed the "Queen of Knits". The Sonia Rykiel label was founded in 1968, upon the opening of her first store, making clothing, accessories, and fragrances. Rykiel was also a writer, and her first book was published in 1979.
Coco Chanel is credited with popularizing cardigans for women because "she hated how tight-necked men's sweaters messed up her hair when she pulled them over her head." [ 7 ] The garment is mostly associated with the college culture of the Roaring Twenties and early 1930s, being also popular throughout the 1950s, 1970s, 1990s, 2000s and into ...
Women had a more care-free attitude toward life and ditched the corset and pantaloons in favor of breast-binding bandeaus and step-in panties. [19] This was a difficult time for the company. Sales through the decade declined and efforts made by the company to adapt to these changing times were met with little success.
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Women's fashions in the late 1970s included cowl-neck shirts and sweaters, pantsuits, leisure suits, tracksuits, [15] sundresses worn with tight T-shirts, [14] strapless tops, lower-cut shirts, cardigans, [18] velour shirts, tunics, robes, crop tops, tube tops, embroidered vests and jeans, knee-length skirts, [19] loose satin pants, [15 ...
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