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Social login is a form of single sign-on using existing information from a social networking service such as Facebook, Twitter or Google, to login to a third party website instead of creating a new login account specifically for that website. It is designed to simplify logins for end users as well as provide more reliable demographic ...
As of 2019, Google and Facebook sign-in do not require users to share email addresses with the credential consumer. " Sign in with Apple " introduced in iOS 13 allows a user to request a unique relay email address each time the user signs up for a new service, thus reducing the likelihood of account linking by the credential consumer.
Facebook had surpassed MySpace in global traffic and became the world's most popular social media platform. Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million ($353 million in 2023 dollars [31]), giving Facebook an implied value of around $15 billion ($22 billion in 2023 dollars [31]).