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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Today, companies such as adMarketplace, ValueClick and acknowledge offering PPC services, as an alternative to AdWords and AdCenter. Among PPC providers, Google Ads (formerly Google AdWords), Microsoft adCenter and Yahoo! Search Marketing had been the three largest network operators, all three operating under a bid-based model. [3]

3. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   In 2000, Google was the true one to benefit from it by creating AdWords. creating a way for companies to pay to have their advertisement on Google as well as bid for keywords. Finally, in 2002, the way we know how ads work today was created when Google started to promote companies based on how much they were willing to pay Google overall, not ...

4. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

5. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

6. AlternativeTo - Wikipedia

   en.wikipedia.org/wiki/AlternativeTo

   AlternativeTo is a website which lists alternatives to web-based software, desktop computer software, and mobile apps, and sorts the alternatives by various criteria, including the number of registered users who have "Liked" each of them on AlternativeTo.

7. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay-per-click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!).