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Electronic Arts logo EA headquarters in Redwood City, California. Electronic Arts is an American company that is a developer, marketer, publisher, and distributor of video games, that was founded in 1982. Products of the company include EA Sports franchises, Sims, and other titles on both handheld and home gaming consoles. [1]
By knowing the competitor's media buy, media selection, frequency, reach, continuity, schedules, and flights, the manager can arrange their own media plan so that they do not coincide. Other sources of corporate intelligence include trade shows, patent filings, mutual customers, annual reports, and trade associations.
A business plan is a formal written document containing the goals of a ... Templates [3] and guides, such as ... Who are the competitors and how will the company ...
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In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.
The company gained the derogatory nickname as the "Evil Empire" within the video game industry as a result of these business practices. [1] EA's handling of Origin Systems, the studio behind the Ultima series, is considered a key example of this business practice. EA acquired Origin in 1992.
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