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Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
The History of Graphic Design, Volume 1 explores the development of graphic design from the end of the 19th Century to the end of the 1950s. [6] It covers historically significant design styles like Futurism and the New Typography, and includes biographies of designers such as Henry van de Velde, Karel Teige, and James Pryde and William Nicholson.
Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7. Hollis, Richard. Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965. Yale University Press: 2006. ISBN 0-300-10676-9. Meggs P. A History of Graphic Design. N. Y.:
Through my teaching I set out to use the positive qualities of Swiss typography as a base from which to pursue radically new typographic frontiers.” [5] Between 1974 and 1996, at Hofmann’s invitation, Weingart taught at the Yale Summer Program in Graphic Design in Brissago, Switzerland. For over forty years he lectured and taught ...
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The Jugendstil, or "Young Style", was centered in Munich, and was the German variant of Art Nouveau. Its most prominent graphic artist was Otto Eckmann, who produced numerous illustrations for the movement's journal, Jugend, in a sinuous, floral style that was similar to the French style. He also created a type style based upon Japanese ...
Since Impressionism the modern art styles were reflected in graphic design and typography too. Around 1890 Art Nouveau became popular. Its floral ornaments, the curved forms, as well as the emphasis on graphical realisation inspired the type designers of the start of the 20th century.