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  2. Drive reduction theory (learning theory) - Wikipedia

    en.wikipedia.org/wiki/Drive_reduction_theory...

    Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]

  3. Human behavior - Wikipedia

    en.wikipedia.org/wiki/Human_behavior

    Human behavior is the potential and expressed capacity (mentally, physically, and socially) of human individuals or groups to respond to internal and external stimuli throughout their life. Behavior is driven by genetic and environmental factors that affect an individual.

  4. Behavioural change theories - Wikipedia

    en.wikipedia.org/wiki/Behavioural_change_theories

    Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.

  5. Social and behavior change communication - Wikipedia

    en.wikipedia.org/wiki/Social_and_Behavior_Change...

    Internal influence plays a significant role in creating more enjoyment of a behavior change, instilling a sense of ownership of the new behavior, which in turn instills a sense of ownership of the changed behavior. [6] When designing SBCC strategies, enabling factors that affect the outcome must be considered. The following are some of the ...

  6. Self-determination theory - Wikipedia

    en.wikipedia.org/wiki/Self-determination_theory

    This is the kind of behaviour where people feel motivated to demonstrate ability to maintain self-worth. While this is internally driven, introjected behavior has an external perceived locus of causality or not coming from one's self. Since the causality of the behavior is perceived as external, the behavior is considered non-self-determined.

  7. Attribution (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attribution_(psychology)

    The covariation model states that people attribute behavior to the factors that are present when a behavior occurs and absent when it does not. Thus, the theory assumes that people make causal attributions in a rational, logical fashion, and that they assign the cause of an action to the factor that co-varies most closely with that action. [ 24 ]

  8. Behavior change (individual) - Wikipedia

    en.wikipedia.org/wiki/Behavior_change_(individual)

    Cognitive behavioral therapy can be used in the effort to change the behavior of an individual. This type of therapy focuses in on challenging and changing maladaptive behaviors by utilizing emotional self-regulation, while also developing beneficial coping mechanisms. [citation needed] Similarly, medication can cause changes in people’s ...

  9. Situationism (psychology) - Wikipedia

    en.wikipedia.org/wiki/Situationism_(psychology)

    Under the controversy of person–situation debate, situationism is the theory that changes in human behavior are factors of the situation rather than the traits a person possesses. [1] Behavior is believed to be influenced by external, situational factors rather than internal traits or motivations.