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A guide explaining the names used by ATF for their many somewhat related 'gothic' types. Franklin Gothic itself is an extra-bold sans-serif type. It draws upon earlier, nineteenth century models from many of the twenty-three foundries consolidated into American Type Founders in 1892.
A sample of News Gothic. A sample of Bank Gothic. A sample of Franklin Gothic.. All of Benton's typefaces were cut by American Type Founders.. Roycroft (c. 1898), inspired by lettering in the Saturday Evening Post and often credited to Lewis Buddy, though (according to ATF) designed “partly” by Benton.
Globe Gothic (c. 1900, Benton), a refinement of Taylor Gothic, designed by ATF vice-president Phinney in 1897 for Charles H. Taylor for the exclusive use of the Boston Globe. Globe Gothic Condensed + Extra Condensed + Extended (c. 1900, Benton) Globe Gothic Bold (1907, Benton), credited to Benton, though Goudy claims Phinney commissioned him to ...
Advertisers Gothic, 6-72pt, Design: Robert Wiebking 1917, for Western Type Foundry take over by BB&S in 1919, ATF 1512 Advertisers Gothic Condensed 6-72pt, ATF 1513 Advertisers Gothic Outline 6-72pt, ATF 1515
As Benton Gothic, there are 7 weights from Thin to Black and only 2 widths. When working for retail version of the font, the family was harmonized and given the new name called Benton Sans. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name ...
From classics by Jane Eyre and Shirley Jackson to more modern entries in the genre
Specimens of typefaces by Morris Fuller Benton. Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937.
Printing with undeveloped Roman and half-Gothic types, the French pair were too occupied meeting the demand for Humanistic and classical texts to design any original types of their own. French books nonetheless began to follow the format established by Italian printers, and Lyon and Paris became the new centers of activity. Eventually, the ...