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Dominator culture refers to a model of society where fear and force maintain rigid understandings of power and superiority within a hierarchical structure. [1] Futurist and writer Riane Eisler first popularized this term in her book The Chalice and the Blade (HarperCollins San Francisco, 1987). [2]
In his teens, Peterson rejected Christianity altogether and embraced revolutionary socialism before returning to what he considers a “traditional” view of the world and the Good Book.
The implicit hierarchy gender stereotype is stronger for men than it is for women, which means men end up with more status and power than women. These status beliefs are "widely held cultural beliefs that link greater social significance and general competences, as well as positive and negative skills, with one category of social distinction ...
Women prefer dominant men for short-term sexual affairs, and prestigious men for long-term romantic relationships. [19] Dominant men display signs of possessing high-quality genes and thus potentially producing genetically healthy offspring, often resulting in women viewing them as being desirable for immediate sexual intercourse. [ 19 ]
The hierarchies are based on: age (i.e., adults have more power and higher status than children), gender (i.e., men have more power and higher status than women), and arbitrary-set, which are group-based hierarchies that are culturally defined and do not necessarily exist in all societies.
The cover of The Peter Principle (1970 Pan Books edition). The Peter principle is a concept in management developed by Laurence J. Peter which observes that people in a hierarchy tend to rise to "a level of respective incompetence": employees are promoted based on their success in previous jobs until they reach a level at which they are no longer competent, as skills in one job do not ...
This explains why oftentimes fear appeals used in advertising do not work on the audience. As the threat perceived by the audience increases and the capacity to produce the desired effect is low, people will tend to do the opposite of what is advocated. [21] Attitude change can also be influenced by the immediate social environment.
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