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In 2003, Under Armour launched their Women's Performance Gear product line. [4] An Under Armour t-shirt. Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013. [44] This line claims to dissipate and re-circulate heat around the wearer's body using ceramic powder.
The ad campaign was recognized by Adweek as one of The 10 Best Ads of 2014 and as "The year's best campaign targeting women". [249] Copeland, along with Steph Curry and Jordan Spieth, was credited with boosting demand for Under Armour products. [250] In February 2017, Copeland debuted her own collection of activewear for Under Armour.
Amazon offers multiple lines of privately labeled products. These are available on Amazon.com, Amazon Fresh, Prime Pantry, Prime Now, Amazon Go, and Whole Foods Market. Amazon houses its in-house brand offerings under the “Our Brands” label, which is separate from exclusive brands.
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