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Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
But jeans for men were the bread and butter for eons. Under a strategy Bergh developed and Gass is refining and further implementing, a much broader denim and denim-complementing lineup is the focus.
How jeans from Amazon Goodthreads fit, feel, and look. Read our review of Amazon brand jeans.
Related: 5 Essential Tips for Wearing Jeans if You’re Over 50, According to Model and Style Mogul Molly Sims. 7 Best Jeans for Women Over 60, According to a Celebrity Stylist.
Lee (jeans) Lee Cooper; Levi Strauss & Co. London Denim; Lucky Brand Jeans; Marithé et François Girbaud; Mavi Jeans; Mih jeans; Miss Sixty; Mossimo; MUD Jeans; Mudd Jeans; Noko Jeans; Nudie Jeans; Outland Denim; Pepe Jeans; Prps; Billy Reid (fashion designer) Rock & Republic; Sergio Valente; Silver Jeans Co. Superdry; Texas Jeans USA; Tiffosi ...
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