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  2. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach. [29] [63] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package. [7]

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. Brian Halligan - Wikipedia

    en.wikipedia.org/wiki/Brian_Halligan

    Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.

  5. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  6. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...

  7. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    HubSpot CRM Free: HubSpot: N/A N/A SaaS [2] Java [3] yes Cloud computing HBase: 2014 [4] Neolane: Adobe: v6 2012 Proprietary or SaaS C++, JavaScript yes Windows, Linux MS SQL, Oracle, PostgreSQL, MySQL 2001 Nutshell CRM: Nutshell CRM 2017 2017 SaaS: PHP yes Web, iOS, Android: MySQL: 2010 Oracle Advertising and Customer Experience (CX) Oracle ...

  8. Statement of work - Wikipedia

    en.wikipedia.org/wiki/Statement_of_work

    A statement of work (SOW) is a document routinely employed in the field of project management.It is the narrative description of a project's work requirement. [1]: 426 It defines project-specific activities, deliverables and timelines for a vendor providing services to the client.

  9. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    It finds similar faults with a swathe of business journalism. [5] Rosenzweig uses Built to Last as an example of the "Delusion of Rigorous Research". [6] He mentioned that the authors had deliberately implied that their research is backed by a huge quantity of data, but the problem is that most of this data are tainted by the Halo Effect.

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