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  2. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  3. Business letter - Wikipedia

    en.wikipedia.org/wiki/Business_letter

    Business letters can have many types of content, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a ...

  4. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    For example, a customer provides architectural blueprints for contractors to bid on. These proposals can be lengthy but most of the length comes from cost-estimating data and detailed schedules. [1] Request for information (RFI) Sometimes before a customer issues an RFP or RFQ or IFB, the customer will issue a Request for Information (RFI). The ...

  5. Template:Marketing - Wikipedia

    en.wikipedia.org/wiki/Template:Marketing

    Drip marketing; In-game advertising; Mobile advertising; Native advertising; New media; Online advertising; Out-of-home advertising; Point of sale; Product demonstration; Promotional merchandise; Promotional representative; Visual merchandising; Web banner; Word-of-mouth

  6. Request for proposal - Wikipedia

    en.wikipedia.org/wiki/Request_for_proposal

    A request for proposal (RFP) is a form of reverse auction that solicits a business proposal by an organisation interested in the procurement of a service or product from potential suppliers. [1] It is usually part of a complex sales process, and made through a bidding process.

  7. Template (file format) - Wikipedia

    en.wikipedia.org/wiki/Template_(file_format)

    The word "Template" here means "a pre-formatted file type that can be used to quickly create a specific file". Everything such as font, size, color and background pictures are pre-formatted but users can also edit them. The word "Template" also refer to resource where already prepared samples is presented.

  8. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Marketing funnel encompasses several strategic approaches designed to engage customers at different stages of the buying and fidelization process. Each subset within the marketing funnel has specific objectives and targets particular interactions with customers, from initial contact to post-purchase follow-up.

  9. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...

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