Search results
Results from the WOW.Com Content Network
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
BOD test bottles at the laboratory of a wastewater treatment plant. Biochemical oxygen demand (also known as BOD or biological oxygen demand) is an analytical parameter representing the amount of dissolved oxygen (DO) consumed by aerobic bacteria growing on the organic material present in a water sample at a specific temperature over a specific time period.
The difference in DO and the dilution factor are used to calculated BOD 5. The resulting number (usually reported in parts per million or milligrams per liter) is useful in determining the relative organic strength of sewage or other polluted waters. The BOD 5 test is an example of analysis that determines classes of materials in a sample.
In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are tactics. The 7 Cs also include numerous strategies for product development, distribution, and pricing, while assuming that consumers want two-way communications with companies.
Ammonium oxidation can be treated as part of BOD, so that BOD = CBOD + NBOD, where CBOD is the carbonaceous biochemical oxygen demand and NBOD is nitrogenous BOD. Usually CBOD is much higher than the ammonium concentration and thus NBOD often does not need to be considered. The change in oxygen deficit due to oxidation of ammonium is described as
The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these ...
Because the Ultimate BOD is so time consuming, the 5-day BOD has been almost universally adopted as a measure of relative pollution effect. There are also many different COD tests of which the 4-hour COD is probably the most common. There is no generalized correlation between the 5-day BOD and the ultimate BOD.
I think the use of BOD to mean Biological Oxygen Demand [as in Elisabeth v. Munch's excellent powerpoint presentation: Characteristics of Urine, Faeces and Grey Water] and Biochemical Oxygen Demand [which is how BOD is defined here] needs tidying up. My understanding is that Biochemical OD is the sum of Biological OD and Chemical OD.