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In 2018 the company released the Power Play Foundation, [15] a forty color line of semi-matte foundation for oily skin types, [10] as well as a concealer. [16] The company also runs a shade matcher on its website for those looking to match colors to their skin shade. [17] In 2020, it added a virtual try-on aspect to its website.
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Add another sale to the party — Walmart has officially announced the return of its Holiday Deals savings event, running October 8 - 13. ... it comes 14 different plaid shades — all for just ...
Cover FX, founded in 1999 and primarily known for its complexion products, has been backed by L Catterton since 2011. The company explored a sale process shortly after makeup’s boom started to ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Their makeup is also cruelty-free (meaning without the testing of animals.) The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body. ColourPop has won make up beauty awards from Glamour (2020), Allure (2019), Influenster (2018), Temptalia (2018, 2019), and OK! (2018). [4]
Thanks to the Maybelline New York Fit Me Matte + Poreless Foundation, the search for the perfect foundation is finally over. This $6 foundation has over 2,100 awesome reviews at Walmart Skip to ...
Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10]
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