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Dirt Devil is a brand name originally introduced (or debuted) in 1981 by the Royal Appliance Manufacturing Co, an American vacuum cleaner and floor care company. The company and the brand are now owned by TTI Floor Care North America, a subsidiary of Hong Kong–based Techtronic Industries, who also own Oreck, Vax, and Hoover North America.
The Vacuette was briefly offered as a manual vacuum cleaner, utilizing a spring-loaded worm gear driven by pulling the vacuum cleaner backwards; when pushing the machine forward, the worm gear would power a turbine that provided suction (in the late 1980s the Vacuette name was resurrected and used on a corded handheld vacuum called Vacuette ...
Lightweight hand-held vacuum cleaners, either powered from rechargeable batteries or mains power, are also popular for cleaning up smaller spills. Frequently seen examples include the Black & Decker DustBuster , [ 26 ] which was introduced in 1979, [ 27 ] and numerous handheld models by Dirt Devil , which were first introduced in 1984. [ 28 ]
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In 1985, TTI was founded by Horst Julius Pudwill and Roy Chi Ping Chung as an original equipment manufacturer for overseas brands. In 1987, it began to produce Craftsman cordless power tools for Sears followed by cordless, handheld vacuum cleaners for Bissell.
It came with the abandoned design for an upright vacuum cleaner by Whirlpool, a business RCA had a shareholding in. However, Whirlpool's largest customer, Sears was concerned the arrangement would compete with them so in 1963, Oreck and his brother Marshall set up Oreck Corporation to independently sell his own vacuum cleaners by mail order. [5]
By this time, it is estimated that over 100 million "Dustbusters" had been sold. "Dustbuster" has become a genericized trademark for a handheld vacuum cleaner in some parts of the world, due to its success as a design and worldwide recognition. In 2009, the original 1979 Dustbuster was selected and published as a detailed "Catalyst" case study ...
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