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The black box model is related to the black box theory of behaviourism, where the focus extends beyond processes occurring inside the consumer and also includes the relation between the stimuli and the consumer's response. The decision model assumes that purchase decisions do not occur in a vacuum.
The term "black box" is used because the actual program being executed is not examined. In computing in general, a black box program is one where the user cannot see the inner workings (perhaps because it is a closed source program) or one which has no side effects and the function of which need not be examined, a routine suitable for re-use.
In academic discourse, the usage of the term “black box” dates back to at least 1963 with Mario Bunge's work on a black box theory in mathematics. [18]The term “black box,” as used throughout The Black Box Society by author and law professor, Frank Pasquale, is a dual metaphor for a recording device such as a data-monitoring system and for a system whose inner workings are secret or ...
The social constructivist conception of black boxing doesn't delineate the physical components hidden inside an apparent whole; rather, what is black-boxed are associations, various actors from which the box is composed. Opening the hood of an electric car, for example, reveals only mechanical components.
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
This can also occur when elements of a network act contrarily to the network as a whole. In his book Pandora's Hope, [14] Latour likens depunctualization to the opening of a black box. When closed, the box is perceived simply as a box, although when it is opened all elements inside it become visible.
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The stimulus–response model is a conceptual framework in psychology that describes how individuals react to external stimuli.According to this model, an external stimulus triggers a reaction in an organism, often without the need for conscious thought.