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Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
Event chain methodology is an uncertainty modeling and schedule network analysis technique that is focused on identifying and managing events and event chains that affect project schedules. Event chain methodology is the next advance beyond critical path method and critical chain project management.
"An object diagram is a graph of instances, including objects and data values. A static object diagram is an instance of a class diagram; it shows a snapshot of the detailed state of a system at a point in time. The use of object diagrams is fairly limited, namely to show examples of data structure."
Cascading can be implemented in terms of chaining by having the methods return the target object (receiver, this, self).However, this requires that the method be implemented this way already – or the original object be wrapped in another object that does this – and that the method not return some other, potentially useful value (or nothing if that would be more appropriate, as in setters).
Object-oriented applications contain complex webs of interrelated objects. Objects are linked to each other by one object either owning or containing another object or holding a reference to another object. This web of objects is called an object graph and it is the more abstract structure that can be used in discussing an application's state.
The primary objective of object-oriented management is Total Quality as defined by the client and/or the end-user(s). This is achieved by real-time management of projects. Object-oriented management integrates many concepts from lightweight methodologies like Agile and Lean, such as empowered teams, small and fast iterations of work.
Demand chain budgets for marketing, sales and service expenditure are substantial. Maximising their impact on shareholder value has become an important financial goal for decision makers. Developing a shared language across marketing and finance is one of the challenges to achieving this goal. [13] Segmentation is the initial thing to decide.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]