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Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price, in order to sell a higher quantity at a reduced price. [8] Profit maximization occurs at the point where marginal revenue (MR) equals marginal cost (MC).
Marginal cost and marginal revenue, depending on whether the calculus approach is taken or not, are defined as either the change in cost or revenue as each additional unit is produced or the derivative of cost or revenue with respect to the quantity of output. For instance, taking the first definition, if it costs a firm $400 to produce 5 units ...
or "marginal revenue" = "marginal cost". A firm with market power will set a price and production quantity such that marginal cost equals marginal revenue. A competitive firm's marginal revenue is the price it gets for its product, and so it will equate marginal cost to price. (′ / +) =
The first source of inefficiency is that, at its optimum output, the company charges a price that exceeds marginal costs. The MC company maximises profits where marginal revenue equals marginal cost. Since the MC company's demand curve is downwards-sloping, the company will charge a price that exceeds marginal costs.
The marginal cost is shown in relation to marginal revenue (MR), the incremental amount of sales revenue that an additional unit of the product or service will bring to the firm. This shape of the marginal cost curve is directly attributable to increasing, then decreasing marginal returns (and the law of diminishing marginal returns ).
In the long run a firm operates where marginal revenue equals long-run marginal costs, but only if it decides to remain in the industry. [30] Thus a perfectly competitive firm's long-run supply curve is the long-run marginal cost curve above the minimum point of the long-run average cost curve. [31]
Such markets are allocatively efficient, as output will always occur where marginal cost is equal to average revenue i.e. price (MC = AR). In perfect competition, any profit-maximizing producer faces a market price equal to its marginal cost (P = MC). This implies that a factor's price equals the factor's marginal revenue product.
In order to ensure a maximum economic return, the monopoly price is established at the point where marginal revenue equals marginal cost based on the firm's evaluation of the demand for its product. The Lerner index can be used to measured the degree of monopoly power and monopoly price.