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Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
Zag: The #1 Strategy of High-Performance Brands, 2006, New Riders Press: A book offering a framework for brand differentiation The Designful Company: How to Build a Culture of Nonstop Innovation , 2008, New Riders Press : A book about branding and creative collaboration for corporate leaders
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That is largely thanks to the NAR, which represents more than 1.5 million dues-paying Realtors and is among the most powerful lobbies in Washington (that capital R is not a typo — the group ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The book is divided into three parts. [10] Part I is titled "The Duct Tape Foundation—The Way to Sticky Marketing" and deals with laying the groundwork for a successful marketing system. [ 10 ] Part II is titled "The Duct Tape Lead Generation Machine—Turning Stickiness Into a System That Works for You" and it focuses on implementing the ...
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Direct from Dell: Strategies that Revolutionized an Industry [12] Dell, Michael: Dell: 2000 Father, Son & Co.: My Life at IBM and Beyond: Watson, Jr., Thomas J. IBM: 2000 (reprint) Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time: Schultz, Howard: Starbucks: 1999 Work in Progress [13] Eisner, Michael: The Walt Disney ...