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These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
The Checklist Manifesto: How to Get Things Right is a December 2009 non-fiction book by Atul Gawande. It was released on December 22, 2009, through Metropolitan Books and focuses on the use of checklists in relation to several elements of daily and professional life. [ 1 ]
Sustainable event management (also known as event greening) is the process used to produce an event with particular concern for environmental, economic, and social issues. [6] Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organization and implementation of, and ...
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Speaker at a PechaKucha Night event in Cluj-Napoca, Romania. PechaKucha (Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa], [1] chit-chat) is a storytelling format in which a presenter shows 20 slides for 20 seconds per slide. At a PechaKucha Night, individuals gather at a venue to share personal presentations about their work.
5S methodology 5S resource corner at Scanfil Poland factory in Sieradz. 5S (Five S) is a workplace organization method that uses a list of five Japanese words: seiri (整理), seiton (整頓), seisō (清掃), seiketsu (清潔), and shitsuke (躾).
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A health campaign is a type of media campaign which attempts to promote public health by making new health interventions available. The organizers of a health campaign frequently use education along with an opportunity to participate further, such as when a vaccination campaign seeks both to educate the public about a vaccine and provide the vaccine to people who want it.