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These are images that showcase a product or service in an attractive and appealing way. They usually include high-quality photos or illustrations of the product or service in use or in context. They can be used to capture the target audience’s attention and emotion, convey brand personality and message, and increase interest and desire.
Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]
The impact of such social marketing campaigns are not always well documented. [15] One study found that health awareness days can potentially raise knowledge about the causes of public health problems and promote an environment that supports policy changes, but noted that the accuracy of information shared is critical. [ 16 ]
Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e ...
Furthermore, a personal brand is also a clear indication of who someone is and what best features they can offer, showing employees or clients what they could expect. [21] The promotion of a personal brand is also a key part of creating and building a successful network of contacts, which in itself can lead to more business and future clients. [20]
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Thesaurus Linguae Latinae. A modern english thesaurus. A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms ...