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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
An original design manufacturer is a company that designs and manufactures a product that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products while having to engage in neither the detailed engineering work required to specify a product for manufacturing nor the organization and running of a factory.
Since the mid-2000s, EPA's label for safer chemical products has been known as the Design for the Environment, or the DfE label. [2] After spending more than a year collecting ideas and discussing new label options with stakeholders, such as product manufacturers and environmental and health advocates, the EPA took its ideas to consumers and asked what worked best.
Walter Landor favoured what he felt was a client-driven approach. He was one of the first to apply consumer research to package design, and relied heavily on observing consumers in real-life situations—even soliciting in-store feedback from shoppers regarding label design. [7] In Walter Landor's philosophy, "The package itself must do the ...
“Consumers don’t just look at prices, and they prefer price bumps over shrinking products. 89% of Americans always or sometimes compare brands’ product sizes or quantities when shopping.
CCL's Label business is its largest business segment; contributing approximately 63% to CCL's total sales as of 2016. [2] The Label Division provides package decorating solutions [clarification needed] and specialty label applications for global customers. CCL Label is one of the world's largest converters of pressure-sensitive and film materials.
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