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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Asymmetric Digital Subscriber Line is a technology for transmitting digital information at a high bandwidth on existing phone lines to homes and businesses. ADSL is asymmetric in the sense that it uses most of the channel to transmit downstream to the user and only a small part to receive information from the user.
Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for ...
Another channel for direct digital marketing is in-product communication (or in-product marketing), which delivers marketing content directly to a user's internet-connected device or software application. In-product marketing content is often very similar to that of email marketing campaigns, but the segmentation and delivery is more targeted.
DTD—Document Type Definition; DTE—Data Terminal Equipment or data transfer rate; DTO—Data Transfer Object; DTP—Desktop Publishing; DTR—Data Terminal Ready or Data transfer rate; DVD—Digital Versatile Disc or Digital Video Disc; DVD-R—DVD-Recordable; DVD-ROM—DVD-Read-Only Memory; DVD-RW—DVD-Rewritable; DVI—Digital Visual ...
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.