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2. Qualitative marketing research - Wikipedia

   en.wikipedia.org/wiki/Qualitative_marketing_research

   Qualitative research is used in both consumer research and business-to-business (B2B) research. However, qualitative research methods are used depending on whether consumers or business decision-makers are being inter-viewed. In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ...

3. Marketing research process - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_process

   The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]

4. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. [36] As the number of trained research professionals proliferated throughout the second half of the 20th-century, the techniques and methods used in marketing research became increasingly sophisticated.

5. Qualitative Market Research - Wikipedia

   en.wikipedia.org/wiki/Qualitative_Market_Research

   Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established ...

6. Marketing research mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_mix

   The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these ...

7. Self-proclaimed bitcoin inventor faces contempt of court case ...

   www.aol.com/news/self-proclaimed-bitcoin...

   An Australian computer scientist who claimed he invented bitcoin was on Friday accused of contempt of court after he filed a 911 million-pound ($1.18 billion) lawsuit against Twitter founder Jack ...

8. Qualitative research - Wikipedia

   en.wikipedia.org/wiki/Qualitative_research

   Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. [1] Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering ...

9. Inflation and retail sales data greet a roaring stock market ...

   www.aol.com/finance/inflation-retail-sales-data...

   For the week, the S&P 500 and the Dow Jones Industrial Average rose more than 4.5%, while the Nasdaq Composite rose nearly 6%. In the week ahead, a fresh reading on inflation and retail sales will ...