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A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
A 2014 report by Euromonitor International, a strategic market research firm, contends that "A major consequence of the growth in mobile web use is that the trend towards cocooning – the home-centred lifestyle that characterised the early part of the century – has given way to a movement towards mobile or individual cocooning, whereby ...
Some consider lifestyle segmentation to be interchangeable with psychographic segmentation, marketing experts argue that lifestyle relates specifically to overt behaviors while psychographics relate to consumers' cognitive style, which is based on their "patterns of thinking, feeling and perceiving". [2]
For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; [3] [5] [6] and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly ...
We spoke to our favorite cool-girl Christina Topacio (also known as the incredible Profresh Style) and Marketing Director of BeautyCon to tell us more about the event and her definition of beauty ...
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. [ 1 ] [ 2 ] The term was introduced by Austrian psychologist Alfred Adler in his 1929 book, The Case of Miss R. , with the meaning of "a person's basic character as established early in childhood". [ 3 ]
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