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Development communication has been labeled as the "Fifth Theory of the Press", with "social transformation and development", and "the fulfillment of basic needs" as its primary purposes. [3] Jamias articulated the philosophy of development communication which is anchored on three main ideas.
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Developmental psychology employs many of the research methods used in other areas of psychology. However, infants and children cannot be tested in the same ways as adults, so different methods are often used to study their development. Developmental psychologists have a number of methods to study changes in individuals over time.
Knapp's relational development model portrays relationship development as a ten step process, broken into two phases. Created by and named after communication scholar Mark L. Knapp , the model suggests that all of the steps should be done one at a time, in sequence, to make sure they are effective.
Paul Watzlawick's theory of communication, popularly known as the "Interactional View", interprets relational patterns of interaction in the context of five "axioms". [39] The theory draws on the cybernetic tradition. Watzlawick, his mentor Gregory Bateson and the members of the Mental Research Institute in Palo Alto were known as the Palo Alto ...
Other strategies in the developmental social-pragmatic model include: Focus on spontaneous social communication within a flexible structure and varied activities; Using a range of methods such as speech, song and gestures as communication strategies; Intervention is child-focused in terms of control, turn taking, and reciprocity
Communication theorist Robert Craig sees the difference in the fact that models primarily represent communication while theories additionally explain it. [12] According to Frank Dance, there is no one fully comprehensive model of communication since each one highlights only certain aspects and distorts others.
Com4Prom: Communication for Promotion promotes development aid in donor countries to justify how and why development aid resources are spent. Com4Imple : Communication for Implementation facilitates the implementation of development aid on developing countries by explaining development programmes to local populations.