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Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
In 2014, dollar sales of customizable e-cigarettes and e-liquid surpassed sales of cigalikes in the US, even though, overall, customizables are a less expensive vaping option. [378] In 2014, the Smoke-Free Alternatives Trade Association estimated that there were 35,000 vape shops in the US, more than triple the number a year earlier. [379]
Pods are also referred to as "vape juice." [32] In July 2018, Juul raised $650 million, giving it a valuation of $15 billion. [33] On December 20, 2018, Altria, one of the world's largest cigarette manufacturers, bought 35% of Juul for $12.8 billion. According to Wells Fargo, the deal valued Juul Labs at $38 billion.
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Media interest in London's "The Vape Lab" - the first U.K. e-cigarette coffee shop - and controversy surrounding the health and safety of vaping have driven the word into the mainstream.
A later-generation box mod e-cigarette. An e-cigarette is a handheld battery-powered vaporizer that simulates smoking, but without tobacco combustion. [1] Once the user inhales, the airflow activates the flow sensor, and then the heating element atomizes the liquid solution. [5]
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A 2017 review found "Many e-cig users prefer to vape at high temperatures as more aerosol is generated per puff. However, applying a high voltage to a low-resistance heating coil can easily heat e-liquids to temperatures in excess of 300 °C; temperatures sufficient to pyrolyze e-liquid components." [59]