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Terms such as produsage and prosumption that describe the audience of participatory culture, refer to a shift from passive consumers to a more active audience within a new media environment. [18] These terms recognize the ability of users on web 2.0 to generate their own amateur content which can span from personal social media content to fan ...
New media as digital data controlled by software – The language of new media is based on the assumption that, in fact, all cultural objects that rely on digital representation and computer-based delivery do share a number of common qualities. New media is reduced to digital data that can be manipulated by software as any other data.
New media are “media which are both integrated and interactive and also use digital code at the turn of the 20th and 21st centuries.” [13] In western societies, the individual linked by networks is becoming the basic unit of the network society. In eastern societies, this might still be the group (family, community, work team) linked by ...
In sociology, the early (1930s) work of Talcott Parsons set the stage for taking a relational approach to understanding social structure. [20] [21] Later, drawing upon Parsons' theory, the work of sociologist Peter Blau provides a strong impetus for analyzing the relational ties of social units with his work on social exchange theory. [22] [23 ...
Social interface is a concept from social science (particularly, media ecology (Marshall McLuhan) and sociology of technology). It can be approached from a theoretical or a practical perspective. As a concept of social interface theory, social interface is defined by Norman Long (1989, 2001). In 2001 his revised definition was:
Media theory focuses on the effects that can come from utilizing new media, like new textual experiences and new ways of representing the world. One effect is the changing relationship between subjects and technologies, especially in relation to identity and community .
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. [7] The type of mediated technology used can also influence its meaning. [7] This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". [8]
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...