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  2. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  3. Marketing and artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_and_artificial...

    The fields of marketing and artificial intelligence converge in systems which assist in areas such as market forecasting, and automation of processes and decision making, along with increased efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert ...

  4. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known ...

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The goal with marketing automation is to turn a sales lead into a full customer. CRM systems today also work on customer engagement through social media. [25] Service automation is the part of the CRM system that focuses on direct customer service technology.

  7. Contextual advertising - Wikipedia

    en.wikipedia.org/wiki/Contextual_advertising

    The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behaviour. [1] As advertisers and marketers increasingly prioritise brand safety and suitability, contextual advertising has emerged as a crucial aspect in safeguarding the reputation and value of a brand.

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