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An example of post-consumer zero-waste fashion, this 'Storybook gown' is constructed of recycled and discarded children's books. Fashion and Wellness shows a "Model showcasing a dress made out bulletin newspapers, this is an attempt towards clearing the environment and keeping it clean". This is from the theme "Health and wellness in Africa."
Sustainable fashion is a term describing efforts within the fashion industry to reduce its environmental impacts, protect workers producing garments and uphold animal welfare.
Vintage clothing offers a solution to the issues posed by fast fashion, allowing individuals to express their style while also preventing clothing waste. [9] Recently, the trend towards vintage clothing has grown, with more consumers adopting new attitudes toward second-hand products, reflecting a growing interest in sustainability. [2]
For example, Agenda 21 for culture and the United Cities and Local Governments argue that sustainable development should include a solid cultural policy. They also advocate for a cultural dimension in all public policies. Another example was the Circles of Sustainability approach, which included cultural sustainability. [71]
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Circular fashion is an application of circular economy to the fashion industry, where the life cycles of fashion products are extended. The aim is to create a closed-loop system where clothing items are designed, produced, used, and then recycled or repurposed in a way that minimizes waste and reduces the environmental impact of the fashion industry.
The fashion industry, particularly manufacture and use of apparel and footwear, is a significant driver of greenhouse gas emissions and plastic pollution. [1] The rapid growth of fast fashion has led to around 80 billion items of clothing being consumed annually, with about 85% of clothes consumed in United States being sent to landfill.
Unlike fast fashion consumers, slow fashion consumers expect classic and timeless pieces of clothes, giving importance to versatility, low maintenance and a higher quality. [ 5 ] Marketing strategies concerning slow fashion often revolve around a more conscious consumption, focusing the advertising on environmentally and socially sustainable ...