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Ever since acquiring control of Burger King Worldwide in a 2010 leveraged buyout, investment firm 3G Capital has put its stamp on the company, with a focus on capital efficiency and shareholder value.
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers.These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented.
Burger King Holdings was the parent company of Burger King when it went public in 2002. [67] Burger King derived its income from several sources, including property rental and sales through company owned restaurants; [ 67 ] however, a substantial portion of its revenue was dependent on franchise fees. [ 67 ]
Burger King’s owner, Restaurant Brands International (RBI), just spent $1 billion to acquire its largest franchisee, Carrols Restaurant Group, in an attempt to speed up its modernization plan.
On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.
With the onset of the Great Recession in 2008–2009, this narrowly-defined demographic-based sales plan faltered and sales and profits for the chain declined; Burger King's same-store comparable sales in the United States and Canada declined 4.6% in the three months ended September 30, while McDonald's posted same-store comparable sales growth ...
Restaurant Brands International, owner of Burger King and Popeyes, reveals its growth plans at its first ever investor day in New York City. Burger King parent company cooks up plan to have 40,000 ...