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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [ 2 ] [ 3 ] Based in Westlake, Ohio , a suburb of Cleveland , the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by Hallmark in-house artist John Wagner, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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Christmas cards line the walls of a woman's home in Ozark pictured on Dec. 17, 2020.
By 1913, he and his brothers were operating a store (which would eventually evolve into Kansas City's Halls department store) selling not only postcards but also greeting cards. The store burned in 1915, and a year later, Hall bought an engraving business and began printing his own cards. It turned into a bigger business than he had had before.
His father was the founder and president of Hallmark Cards. [2] [3] [4] He graduated from Pembroke-Country Day School. In 1946, he worked as a sales trainee and later as an assistant salesman for Hallmark. [5] [6] Hall graduated from Dartmouth College in 1950 with a Bachelor of Arts in economics.
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