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Aldens was founded by Benjamin J. Rosenthal [1] in 1889 in Chicago under the name Chicago Mail Order and Millinery Company and was incorporated on December 15, 1902. [2] The company primarily sold fashion apparel and accessories for women and men via its catalog. [2] In 1906, the name was changed to Chicago Mail Order Company. [2]
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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
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A Norm Thompson's catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association. [11] Sales grew to around $70 million in 1991. [11] A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of $1 million.
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